Sherene Abrahams - Senior Consultant, Realise Performance
Sherene has more than 10 years’ of generalist HR experience, ranging from small, growing businesses to large multi-nationals. Working across the retail, wholesale, manufacturing and health industries she has an appreciation of the different challenges each business faces.Sherene has an earned reputation as a trusted advisor, leader and mentor with a collaborative style that delivers results engendering buy-in from employees. Developing and introducing new systems, explaining complex concepts and working with leaders and employees at all levels are her key strengths.Sherene holds a Bachelor of Business Administration majoring in Human Resources and Business Law and is a certified member of AHRI. Her passion is working together with businesses, managers and employees to achieve the best overall results.
Michael Locke and Matthew Wilson - , LOCKE
LOCKE pty ltd [LOCKE] is a strategic marketing and brand consultancy with proven proprietary processes that solve business problems.  With significant marketing expertise, built on deep business experience, and real success, we work closely with clients to think beyond current approaches and ensure our knowledge stays within your business.Known for building brands, growing profitability, and keeping it simple, we have worked with traditional market leading multinationals through to agile, innovative market changing smart[start]-ups creating deeply considered, human-centric offerings which stand out and truly engage with their markets, in conventional and digital spheres.Partnering with clients to create and employ clear, accountable strategies which lift their profitability [often by many millions of dollars] LOCKE delivers Director level comprehension, experience and efficiency with a ‘hands on’ approach.Michael Locke and Matthew Wilson, from LOCKE, will run these workshops together to ensure that all questions are answered and knowledge is shared.
Michelle Caruso - Regional Manager Sydney Metro, NSW Business Chamber
Michelle lives, works and loves Greater Western Sydney & Sydney. Having spent the past seven years with the NSW Business Chamber, Michelle commenced in South West Sydney as the Regional Manager progressed shortly after to Regional Manager, Western Sydney and is currently the Regional Manager for Sydney & Western Sydney. Michelle is responsible for all of the Chamber’s Middle Market & Corporate members and governance in the Region including acquisition and retention as well as managing the Local Chamber Alliance Partnership for Sydney Metro and Industry Associations. Michelle is also responsible for creating and maintaining relationships with a number of key stakeholders in the Region including Government entities, SME’s to Corporates and Not-for-Profit organisations.
Phil Saddleton - Sales and Marketing Manager, Gibson Shopfitters
Phil Saddleton is a people leader who has built successful teams across multiple industries in Australia and currently is Sales and Marketing Manager at Gibson Shopfitters. Phil’s career has spanned small businesses, dealer groups and corporate roles for ASX listed companies as well as International Multi-Nationals.Phil is passionate about leadership, high level strategic planning and execution, career development and accountability of all staff. Phil has had great success developing direct reports with the right attitude into career professionals through mentoring, coaching and ongoing motivational career development.Phil holds an MBA from Southern Cross University.
Tony Eades - Director, Brand Manager
As Director of Brand Strategy and Director at BrandManager, Tony assists businesses large and small to become market leaders through brand strategy, creative communications and strategic marketing – delivering measurable ROI across multiple digital platforms.

With a BA in Design Media, Tony’s career began in advertising with West Australian Newspapers and as promotions co-ordinator for Myer. He has built and sold two successful agencies, designed, developed and built a unique ‘design online’ business marketing platform, securing $500K in venture capital funding and created an interactive TV drama series that featured at MipTV in Cannes.

In 2009 BrandManager won the Sydney Hills Business In Excellence Award for Innovation, in 2010 became the Marketing Support Partner for the Sydney Hills Business Chamber and were finalists in 2012 for the Western Sydney Awards for Business Excellence. Tony currently works with SME’s, fast growing family businesses and corporate brands from Australia and New Zealand, China, India, Vietnam, Hong Kong, Ireland and the UK – helping them achieve their market potential through effective brand marketing. As an accomplished TV and radio presenter he is currently featured on Kochie’s Business Builders national business TV series, producing a TV series for SKY Business called ‘Behind The Brand’, developing a business reality show called ‘The Suits’ and about to release his first book, ‘How to start a business in two weeks’.

As an MC, keynote presenter and facilitator, Tony is a member of National Speakers of Australia and regularly hosts corporate events from 70 to 7000 attendees.

Marbyn Balangon - Senior Business Banking Manager, St.George SME Business Banking
Marbyn leads the St.George SME Banking team in Western Sydney, assisting businesses and business owners with their banking and finance needs. His experience in the industry spans 16 years, having held relationship management, strategy, project transformation and leadership roles with a large international bank prior to his current role with St.George. Raised, educated and now working as a professional in Western Sydney, Marbyn has a genuine passion for developing strong relationships with businesses, organisations and community groups that contribute to the significant growth and development of the region.
Geoff Roberson - Chairman and Managing Director, Stacks Champion
“I try to put myself in my clients' shoes to make sure my advice is always practical and of real value to them”Geoff is Chairman and Managing Director of Stacks Champion. He has over 40 years’ experience as a commercial lawyer and litigator. He is an Accredited Specialist in Commercial Litigation.

He has acted in disputes involving all aspects of corporate law, partnerships, trade practices, building and construction law, employment law, professional negligence, local government planning and environment, product liability, guarantees, trusts and estates, defamation and contract disputes.

He also provides strategic advice to boards and management teams on all aspects of the Corporations Act, including: constitutions, board and committee roles and processes, director duties, employee incentive schemes, conflicts and disclosure.

He has conducted matters in the High Court, Supreme Court, Federal, District and Local Courts together with a variety of Tribunals.

Geoff has always been an active member in the Western Sydney community having been President of the Law Society of NSW, Parramatta Rotary Club, Parramatta City Chamber of Commerce and Artswest. He was an elected member of the Parramatta City Council for 4 ½ years (1999-2003).

He is a former Deputy Chancellor of the University of Western Sydney and is still very actively involved in a number of University activities.

He was the founding Chairman of the University’s major commercial entity, UWS Connect. He also was founding Chairman of Television Sydney.

Richard Forrest - Managing Director, Forrest Marketing Group
Richard Forrest is the Founder and Managing Director of Forrest Marketing Group, one of Australia’s top B2B sales prospecting companies. Richard has spent almost 30 years in the world of sales, sales management and sales training and has built and managed teams of sales people across the world, teaching them how to sell successfully.Richard founded Forrest Marketing Group in 2006 to provide high quality B2B sales prospecting and lead generation solutions to businesses struggling to find enough qualified leads for their sales teams, which really meant that he just surrounded himself with a team of people who love talking as much as he does. Now, with a team of almost 80 staff in their offices on Sydney’s Northern Beaches, as well as a sister company in the UK, Richard works with some of the biggest brands in Australia, and Forrest Marketing Group is recognised as an industry pioneer and leader. Since 2006, Richard’s team have made more than 4,000,000 phone calls for over 1,500 organisations. These calls have generated more than 150,000 appointments that have turned into hundreds of millions of dollars in sales.



Have any questions. You'llfind the answers here
Q : When and where is WSSBE 2018?

WSSBE 2018 will be held on the 8th August 2018 at Rosehill Gardens.



Q : Can I just attend the expo and not the speaker sessions?
If you want to attend just the expo we have a Sole Trader package which includes access to the expo only for $19 (plus booking fees).


Q : What's the refund policy?
All tickets are non-refundable.
Q : What are my transport/parking options for getting to and from the event?
You can park on-site at the Novotel. Alternatively, Parramatta Train Station is a short 10 minute walk.
Q: How can I contact the organiser with any questions?
You can email us anytime at info@wssbe.com.au or call us on 02 9891 4107.
Q: I’m with the media, who should I contact?
Please contact our PR team, Freedom Agency on 0452 507 662 or email Alex De Jong at alex@freedomagency.com.au.
Q: How can I become a presenter/sponsor/exhibitor?
For more details on presenting, sponsorship or exhibition opportunities, please contact our team on admin@wssbe.com.au


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Rosehill GardensJames Ruse Drive, Rosehill NSW 2142
Rosehill Gardens
James Ruse Drive, Rosehill NSW 2142

Western Sydney Small Business Expo


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