IP and Ideas - with Phillip Van den Heever, Frank Law
Legal rights and protecting your business today! Ideas are developed everyday, but do you understand the importance of protecting them? Imagine starting up your business and campaigning your ideas, only to have them stolen. Perhaps someone has already taken legal ownership of your name or logo? This is where Intellectual Property laws come into play. Whilst many start-up businesses are yet to have IP understanding in place, this WSSBE workshop can explain the differences between various types including copyrighting and trademarks.  Learn about their advantages and disadvantages, and how to undergo the legal registration processes.
Admitted as a lawyer in 2002, Philip Van den Heever has 16 years of commercial law experience, both in South Africa and Australia. He worked as the Executive Director of the Australian and International Pilots Association. Philip returned to private practice and joined Frank Law as the Corporate and Commercial Law Team leader in January 2018. 
Who am I Selling to? - with Bronwyn Cooper, Scentre Group
So many terms are thrown around in the industry; B2B, B2C, inbound marketing… but has anyone looked into what they really mean? And more importantly, how they are relevant to your business? If not, you are at risk of marketing to the wrong target group. This WSSBE workshop will assist you in determining who is your target market, and how to build an ongoing business relationship with them.
Bronwyn currently leads Strategy, Content and Programming across Brand Experience at Scentre Group. Leading a team of 20 strategy, content, and marketing professionals, Bronwyn and her team seek to close the loop from strategy to execution to results, focusing firmly on the customer experience. With a background in media and communications strategy, and research and data analytics, Bronwyn is passionate about unlocking actionable insights that connect customers with brands, and retailers to create memorable experiences. She is involved with the Property Council of Australia’s female mentoring program, the Australia-Israeli Chamber of Commerce young leaders program, and the Australian Direct Marketing Association. At home, Bronwyn is kept very busy chasing after her 2-year-old son, and acts as secretary for her husband’s plumbing business.
Social Without Planning - with Lee Ussher, Buzz Web Media
It seems like no matter where you go, everyone has their eyes glued to their phone looking at the latest on Facebook and Instagram. So how can your business be more involved? See which social media strategy is right for you, and don’t be left in the dinosaur age. And, we will reveal which platforms are the most practical and effective.
Lee Ussher is the co-founder of Buzz Web Media, a digital brand management agency specialised in assisting businesses maintain industry authority. Lee is also an established professional speaker, writer and media commentator, often referenced for her thoughts on brand leadership, digital trends and future customer experiences. Her innovative marketing strategies have been showcased alongside marketing directors of Telstra, Optus, St George, and NAB at national conferences and forums.
The New Age Accountant - with Paul Sweeney, Pretium Solutions
What can your account do for you? Don’t take the back seat, know how to find an excellent accountant with all the skills your business requires. From tax advice to an advisory role, be proactive in knowing how to use your accountant effectively after this workshop. Alternatively, if you are the accountant, find out how to better engage with your clients as an adviser.
Managing Director Paul Sweeney launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life. For Paul, the driving force behind the creation of Pretium Solutions was to make high-end, proactive, directed and value-based advisory services available to small to medium businesses.










Have any questions?You'll find answers here
Q : When and where is WSSBE 2018?

WSSBE 2018 is on Wednesday the 8th August from 9am to 4pm. The expo will be held in the Grand Pavilion at Rosehill Gardens.





Q : Can I just attend the expo and not the speaker sessions?

If you want to attend just the expo we have an Expo Only ticket which provides access to the expo for $19 (plus booking fees).




Q : What are my transport/parking options for getting to and from the event?

Rosehill Gardens is situated approximately 10 minutes from the Parramatta CBD with free parking is available at the venue. Rosehill train station is located on the T6 Carlingford line. For the latest public transport information please visit transportnsw.info. For more information on getting to Rosehill Gardens, please click here.

Q: What if I can no longer attend WSSBE?

All WSSBE tickets are non-refundable. The organisers reserve the right to cancel or change the event date, time, line up and venue as required. Alternative dates and times may be issued to ticket holders at the discretion and decision of the organisers.

Q: How can I become a presenter/sponsor/exhibitor?

For more details on presenting, sponsorship or exhibition opportunities, please contact our team on admin@wssbe.com.au

Q: How can I contact the organiser with any questions?

If you have any questions about the expo, you can email us anytime at info@wssbe.com.au or call us on 02 9891 4107 on Mondays to Fridays between 9am and 5pm.

Q: I’m with the media, who should I contact?

If you would like to cover WSSBE in a media capacity, please contact our PR team, Freedom Agency on 0452 507 662 or email our PR representative Alexandra de Jong at alex@freedomagency.com.au.


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Rosehill GardensJames Ruse Drive, Rosehill NSW 2142
Rosehill Gardens James Ruse Drive, Rosehill NSW 2142

Western Sydney Small Business Expo


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