The Secret Killers of Business Success (and How to Fight Them) - with Carissa Hill, Servcorp
New businesses have struggled with securing leads, and have long been considered one of the main reasons new business fail in their first 5 years. While most businesses believe that having a big marketing budget is the solution to this, in most cases loss of leads can be preventable. Recent studies by Roy Morgan Research and Servcorp (December 2017) uncovered very specific reasons to why businesses may be losing leads. You’ll be surprised to discover these killers of business success at this insightful seminar. You will learn how to overcome them, with cost-effective, actionable tips you can implement straight away.
Carissa Hill is Servcorp’s Sales Director Australia & New Zealand for private offices, the world’s third-largest provider of flexible workspace solutions (Offices, Virtual Offices and Coworking). Carissa started in 2012 as a Secretary, working within our clients businesses allowing them to focus on growth. After a year within this role, she progressed into a management position at the Market St, Sydney office which is one of the most profitable locations in Servcorp’s portfolio and continued growing the Virtual Office business. After 6 months of growing the business, she moved into the Sales Director position where she was able to share her knowledge of how to help small businesses. In 2018, Carissa was promoted to Sales Director of private Offices, and leads a team of over 25 managers to continue the private Office growth for Servcorp across AUNZ.
The New Age Accountant - with Paul Sweeney, Pretium Solutions
What can your accountant do for you? Don’t take the back seat, know how to find an excellent accountant with all the skills your business requires. From tax advice to an advisory role, be proactive in knowing how to use your accountant effectively after this workshop. Alternatively, if you are the accountant, find out how to better engage with your clients as an adviser.
Managing Director Paul Sweeney launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life. For Paul, the driving force behind the creation of Pretium Solutions was to make high-end, proactive, directed and value-based advisory services available to small to medium businesses.
Consistent and Sustained Growth - with Jo Burston, Inspiring Rare Birds
Understanding your target market and building a consistent client base to enhance your business is not an easy task. How do you increase your exposure to attract and sustain the right clients for your business?
Jo Burston is one of Australia’s most successful female entrepreneurs. She has launched six businesses, the standout being Job Capital which went from $0 to $40-million turnover in five years and has kept her on the list of Australia’s top 30 female entrepreneurs since 2013. Jo is passionate about the idea that you can’t be what you can’t see and uses these programs, as well as her globally recognised social impact business Inspiring Rare Birds, to inspire, support and educate entrepreneurs with the goal of giving every woman the opportunity to be an entrepreneur by choice.
Who am I Selling to? - with Bronwyn Cooper, Scentre Group
So many terms are thrown around in the industry; B2B, B2C, inbound marketing… but has anyone looked into what they really mean? And more importantly, how they are relevant to your business? If not, you are at risk of marketing to the wrong target group. This WSSBE workshop will assist you in determining who is your target market, and how to build an ongoing business relationship with them.
Bronwyn currently leads Strategy, Content and Programming across Brand Experience at Scentre Group. Leading a team of 20 strategy, content, and marketing professionals, Bronwyn and her team seek to close the loop from strategy to execution to results, focusing firmly on the customer experience. With a background in media and communications strategy, and research and data analytics, Bronwyn is passionate about unlocking actionable insights that connect customers with brands, and retailers to create memorable experiences. She is involved with the Property Council of Australia’s female mentoring program, the Australia-Israeli Chamber of Commerce young leaders program, and the Australian Direct Marketing Association. At home, Bronwyn is kept very busy chasing after her 2-year-old son, and acts as secretary for her husband’s plumbing business.
Time for Things That Matter... Automate - with Vivek Trivedi, Quiddity
Are you looking for more time to spend on the things that matter to your business? Automation is the answer. This workshop will educate you in automation processes you can implement in your business so you can take back your time. Drive efficiency in your workplace and create more ‘me’ time.
Vivek is a serial entrepreneur. In 2.5 years he had experienced his business grow from 0 to $8m in turnover and his team from 4 to 70 people. He required one single platform to assist him to manage his business workflows effectively through automation, so he built it.
Social Without Planning - with Lee Ussher, Buzz Web Media
It seems like no matter where you go, everyone has their eyes glued to their phone looking at the latest on Facebook and Instagram. So how can your business be more involved? See which social media strategy is right for you, and don’t be left in the dinosaur age. And, we will reveal which platforms are the most practical and effective.
Lee Ussher is the co-founder of Buzz Web Media, a digital brand management agency specialised in assisting businesses maintain industry authority. Lee is also an established professional speaker, writer and media commentator, often referenced for her thoughts on brand leadership, digital trends and future customer experiences. Her innovative marketing strategies have been showcased alongside marketing directors of Telstra, Optus, St George, and NAB at national conferences and forums.
IP and Ideas - with Phillip Van den Heever, Frank Law
Legal rights and protecting your business today! Ideas are developed everyday, but do you understand the importance of protecting them? Imagine starting up your business and campaigning your ideas, only to have them stolen. Perhaps someone has already taken legal ownership of your name or logo? This is where Intellectual Property laws come into play. Whilst many start-up businesses are yet to have IP understanding in place, this WSSBE workshop can explain the differences between various types including copyrighting and trademarks.  Learn about their advantages and disadvantages, and how to undergo the legal registration processes.
Admitted as a lawyer in 2002, Philip Van den Heever has 16 years of commercial law experience, both in South Africa and Australia. He worked as the Executive Director of the Australian and International Pilots Association. Philip returned to private practice and joined Frank Law as the Corporate and Commercial Law Team leader in January 2018. 










Have any questions?You'll find answers here
Q : When and where is WSSBE 2018?

WSSBE 2018 is on Wednesday the 8th August from 9am to 4pm. The expo will be held in the Grand Pavilion at Rosehill Gardens.





Q : Can I just attend the expo and not the speaker sessions?

If you want to attend just the expo we have an Expo Only ticket which provides access to the expo for $19 (plus booking fees).




Q : What are my transport/parking options for getting to and from the event?

Rosehill Gardens is situated approximately 10 minutes from the Parramatta CBD with free parking is available at the venue. Rosehill train station is located on the T6 Carlingford line. For the latest public transport information please visit transportnsw.info. For more information on getting to Rosehill Gardens, please click here.

Q: What if I can no longer attend WSSBE?

All WSSBE tickets are non-refundable. The organisers reserve the right to cancel or change the event date, time, line up and venue as required. Alternative dates and times may be issued to ticket holders at the discretion and decision of the organisers.

Q: How can I become a presenter/sponsor/exhibitor?

For more details on presenting, sponsorship or exhibition opportunities, please contact our team on info@wssbe.com.au

Q: How can I contact the organiser with any questions?

If you have any questions about the expo, you can email us anytime at info@wssbe.com.au or call us on 02 9891 4107 on Mondays to Fridays between 9am and 5pm.

Q: I’m with the media, who should I contact?

If you would like to cover WSSBE in a media capacity, please contact our PR team, Freedom Agency on 0452 507 662 or email our PR representative Alexandra de Jong at alex@freedomagency.com.au.


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Rosehill GardensJames Ruse Drive, Rosehill NSW 2142
Rosehill Gardens James Ruse Drive, Rosehill NSW 2142

Western Sydney Small Business Expo


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