Michael Locke and Matthew Wilson
03:15 PM - 04:00 PM

Creating a cracking value proposition to stand you in front of the market

A Value Proposition (or customer promise) is that clear, concise and compelling single minded proposition that allows your product or service to stand out, like a guiding beacon in a sea of sameness or market over crowed with confusion and complexity.

It is not so much about being unique [as too few are truly so today] but is about being the most relevant, appealing and rational to your market and standing clearly in front of your competition.

The easier it is to buy from you the less likely a customer will seek others.

What you will take away:

– Understand what a Value Proposition is, why it is so important to get it right and how to do so;

– Have crafted an initial Value Proposition for at least one of your products or services;

– Be provided with the process and tools to further refine this Value Proposition and work with business to create others

– Have solid takeout’s that align with all other WSSBE workshops during the day.


Michael Locke and Matthew Wilson - , LOCKE
LOCKE pty ltd [LOCKE] is a strategic marketing and brand consultancy with proven proprietary processes that solve business problems.  With significant marketing expertise, built on deep business experience, and real success, we work closely with clients to think beyond current approaches and ensure our knowledge stays within your business.Known for building brands, growing profitability, and keeping it simple, we have worked with traditional market leading multinationals through to agile, innovative market changing smart[start]-ups creating deeply considered, human-centric offerings which stand out and truly engage with their markets, in conventional and digital spheres.Partnering with clients to create and employ clear, accountable strategies which lift their profitability [often by many millions of dollars] LOCKE delivers Director level comprehension, experience and efficiency with a ‘hands on’ approach.Michael Locke and Matthew Wilson, from LOCKE, will run these workshops together to ensure that all questions are answered and knowledge is shared.










Have any questions. You'llfind the answers here

Q : When and where is WSSBE 2017?

The inaugural Western Sydney Business Expo will be held on Tuesday 12 September at Novotel Sydney Parramatta. The expo will run from 9am to 5pm.

Q : Can I just attend the expo and not the speaker sessions?

If you want to attend just the expo we have a Sole Trader package which includes access to the expo only for $19 (plus booking fees).

Q : What's the refund policy?

All tickets are non-refundable.

Q : What are my transport/parking options for getting to and from the event?

You can park on-site at the Novotel. Alternatively, Parramatta Train Station is a short 10 minute walk.

Q: How can I contact the organiser with any questions?

You can email us anytime at or call us on 02 9615 9679.

Q: I’m with the media, who should I contact?

Please contact our PR team, Free Publicity on 0452 507 662 or email Alex De Jong at

Q: How can I become a presenter/sponsor/exhibitor?

We are no longer accepting presenters/sponsors/exhibitors for WSSBE 2017.


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Rosehill GardensJames Ruse Drive, Rosehill NSW 2142
Rosehill Gardens
James Ruse Drive, Rosehill NSW 2142

Western Sydney Small Business Expo