Sherene Abrahams
03:15 PM - 04:00 PM

Understanding Human Capital Value

The most important asset at your business isn’t something you can put your hands on. It isn’t equipment or the physical plant, and it isn’t data, technology, or intellectual property. The most valuable part of your business is the people—the human capital—and any plans to move your business forward have to start there. Yet today’s business leaders are often running a full-time sprint just to keep up with the day-to-day demands of business. This means that human capital—the single most important asset a company needs to take the next step in growth and innovation—is often under used, or under developed.

What you will take away:

Insights on how to:

– Improve leadership development

– Increase employee engagement

– Retain critical talent

– Train and develop employees

– Attract more talent


Sherene Abrahams - Senior Consultant, Realise Performance
Sherene has more than 10 years’ of generalist HR experience, ranging from small, growing businesses to large multi-nationals. Working across the retail, wholesale, manufacturing and health industries she has an appreciation of the different challenges each business faces.

Sherene has an earned reputation as a trusted advisor, leader and mentor with a collaborative style that delivers results engendering buy-in from employees. Developing and introducing new systems, explaining complex concepts and working with leaders and employees at all levels are her key strengths.

Sherene holds a Bachelor of Business Administration majoring in Human Resources and Business Law and is a certified member of AHRI. Her passion is working together with businesses, managers and employees to achieve the best overall results.

Meet The Speakers












Have any questions. You'llfind the answers here

Q : When and where is WSSBE 2017?

The inaugural Western Sydney Business Expo will be held on Tuesday 17 September at Novotel Sydney Parramatta. The expo will run from 9am to 5pm.

Q : Can I just attend the expo and not the speaker sessions?

If you want to attend just the expo we have a Sole Trader package which includes access to the expo only for $19 (plus booking fees).

Q : What's the refund policy?

All tickets are non-refundable.

Q : What are my transport/parking options for getting to and from the event?

You can park on-site at the Novotel. Alternatively, Parramatta Train Station is a short 10 minute walk.

Q: How can I contact the organiser with any questions?

You can email us anytime at or call us on 02 9615 9679.

Q: I’m with the media, who should I contact?

Please contact our PR team, Free Publicity on 0452 507 662 or email Alex De Jong at

Q: How can I become a presenter/sponsor/exhibitor?

Please contact our team at


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Novotel Sydney Parramatta350 Church Street, Parramatta NSW 2150
Novotel Sydney Parramatta
350 Church Street, Parramatta NSW 2150

Western Sydney Small Business Expo