Innovate Plenary sessions with business keynote speakers that will provide great insight into upcoming trends that will inspire you to broaden your business knowledge and leave you with some food for thought.


Ashley Fell - MC - Head of Communications, McCrindle
Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need to communicate with the emerging generations to effectively engage with them. From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. Her expertise is in how to communicate across generational barriers.With academic qualifications in communications, an ongoing role in deploying and analysing national research studies, and with her position leading the communications strategy at McCrindle, Ashley brings robust, research-based content to her engaging presentations and consulting.
Panel Discussion - ,

Mark Eggers – Co-founder & Head of Sales, Yarno

Mark is an entrepreneur having previously started businesses in hospitality, social media and web design/development.His most recent venture, Yarno, is a startup specifically focusing on the edutech space. Together with his business partner Lachy, they’ve created a mobile training tool that makes workplace learning fun as well as improving training return on investment.

Usman Iftikhar – COO, Catalysr

Usman is a global systems thinker and a strong believer in the power of entrepreneurship for social change. He is passionate about disruptive and systemic solutions to global refugee crisis, global warming and the democratisation of outer-space.He is currently the COO of Catalysr - A business accelerator in Parramatta, breaking down barriers to employment for skilled refugees and migrants in Australia through entrepreneurship.

Laura Dang - Founder, UploadOnce

After a successful and rewarding career devising multicultural and international community engagement programs for NSW Justice and Western Union and helping blue chip organisations like QBE and Westpac go digital, Laura founded UploadOnce.UploadOnce combines Laura's insights into the challenges in delivering services to Australia's diverse community with her change implementation expertise, to prepare organisations (and experts) to do business in tomorrow's digital economy. This platform elevates experts from being a service provider to becoming an advocate for their customers and business partners.

Jacob Muller - CEO, Catalysr

Jacob is a 'retired' Accountant and global citizen who believes business can be used as a force for good. He is passionate about helping solve wicked problems such as the global refugee crisis, access to quality education and mental health.He is currently the co-founder and CEO of Catalysr, a business accelerator based in Parramatta. Here he is focusing on helping migrants and refugees to become socially and economically integrated in Australia by starting their own business and creating their own job.
Melissa Browne - CEO, A&TA
Melissa Browne is an author and serial entrepreneur. She is CEO of the award-winning accounting and advisory firm A&TA (Accounting & Taxation Advantage), CEO of the financial planning business for 28-48 year olds who want to financially grow up The Money Barre and Director of Business at the long-day Preschool, Thinkers,inq. Three very different businesses but all are pushing the boundaries in their fields, questioning what is possible and disrupting their industry in order to create the best possible results for their communities.Melissa also uses her unique, sometimes irreverent but always inspiring voice to speak and write about all things numbers, business, play with purpose and strategy. Her first book is the illustrated business book More Money for Shoes which compares building a business to building a wardrobe and shows you how to build a profitable, successful business. Her second book, Fabulous but Broke, is another illustrated book and uses financial fairy tales to challenge money messages that readers may have and question the notion that you need a fairy godmother or knight in shining armour to save you. Her latest book is Unf*ck your finances and kind of speaks for itself.
Stephen Bock - Director, Ray White (Team BT)
In his real estate career - Stephen has been involved in running his own business for almost 20 years - in an industry that has an 80% failure rate within the first 5 years.In 2010, Stephen was fortunate to become the 61st Australian to summit Mount Everest. Over the last 6 years he has climbed 5 of the ‘7 Summits’ – the highest mountain on each continent. He is also an experienced aerobatic pilot – having competed at both State and National level in aerobatic competitions in a Pitts Special.Stephen will take you to over 29,000ft and in the process share the direct correlation between running successful businesses and climbing the highest mountain on the planet.



Have any questions. You'llfind the answers here
Q : When and where is WSSBE 2017?
The inaugural Western Sydney Business Expo will be held on Tuesday 12 September at Novotel Sydney Parramatta. The expo will run from 9am to 5pm.
Q : Can I just attend the expo and not the speaker sessions?
If you want to attend just the expo we have a Sole Trader package which includes access to the expo only for $19 (plus booking fees).
Q : What's the refund policy?
All tickets are non-refundable.
Q : What are my transport/parking options for getting to and from the event?
You can park on-site at the Novotel. Alternatively, Parramatta Train Station is a short 10 minute walk.
Q: How can I contact the organiser with any questions?
You can email us anytime at info@wssbe.com.au or call us on 02 9615 9679.
Q: I’m with the media, who should I contact?
Please contact our PR team, Free Publicity on 0452 507 662 or email Alex De Jong at alex@freepublicity.com.au.
Q: How can I become a presenter/sponsor/exhibitor?
We are no longer accepting presenters/sponsors/exhibitors for WSSBE 2017.


  • This field is for validation purposes and should be left unchanged.


Novotel Sydney Parramatta350 Church Street, Parramatta NSW 2150
Novotel Sydney Parramatta
350 Church Street, Parramatta NSW 2150

Western Sydney Small Business Expo


Share This