Innovate Plenary sessions with speakers and thought driven demonstrations to inspire our delegates and leave them with some food for thought.


Lyall Gorman - CEO, Manly Warringah Sea Eagles
Mr. Gorman has over 35 years’ experience in senior management, project management and administration in both the Public and Private sectors. He holds a Master’s Degree in Administration (UNSW) with majors in finance, marketing and organizational management and administration. In June 2010 he was appointed by Football Federation Australia as Head of the Hyundai A-League and in May 2012 as the founding Executive Chairman of the Western Sydney Wanderers, a position he held until July 2014.
Amna Karra-Hassan - Co-Founder, Auburn Tigers Womens AFL
Amna Karra-Hassan founded the first ever AFL Women’s team in Western Sydney and is widely recognised for the diversity she brought to the game and for taking the code to Western Sydney. The Club played a critical role in establishing the game in the region, both for women and for its engagement with diverse communities, contributing to the recent inauguration of the GWS Giants in the AFLW.Her courage has been the centre of much conversation and the reason behind the accolades acknowledging Amna's contribution to the community and women’s sport.
Panel Discussion - ,

Dyean Moodley - DEVTHA

Dyean is a chartered accountant, founder of DEVTHA Consulting and mum to two boys. Dyean has lived and worked in Western Sydney for over 10 years. Her 25 year career started at Deloitte in South Africa, providing tax and accounting services to SMEs. She later co-founded and led a national connected accounting firm here in Australia, providing advisory services to SMEs. Most recently, Dyean consulted to PwC in their midmarket, focusing on a digital experience for SMEs through PwC’s Next.

Joshua Zhou - AuMake

Mr Jiahua Zhou established Aumake Australia in 2010 after 10 years working in the Australian tourism industry coordinating business and government delegations from China. He has extensive retail management experience working with duty free stores in Sydney Australia. Mr Zhou holds a Bachelor of Management from Yanen University, Fujian China and Master of International Business from University of Western Sydney.
Panel Debate - 2 Corporates, 2 Startups

Laura Dang - UploadOnce

Laura is a social entrepreneur with a passion for supporting the startup ecosystem deliver positive change. She founded award-winning platform, UploadOnce to realise her passion for delivering innovative solutions that enable businesses to better help people access services.

Reji Eapen - Pennybox

is a Commerce and Information Systems graduate from The University of Melbourne, and a CFA Charterholder. He started his career as an consultant at Ernst & Young and moved into Corporate Finance and then Investment Banking, working for Merrill Lynch and UBS in Sydney. He now focuses on Pennybox full-time, combining his experiences in startups, accounting, banking, and his deep-rooted passion for youth education.     
More panelists to be announced. 
MC Geoff Brailey - Social Researcher, McCrindle Research
Geoff Brailey is a social researcher, strategic advisor and Account Director at the internationally recognised McCrindle. With graduate qualifications in leadership and extensive experience in managing people and culture studies, Geoff excels in understanding and communicating how organisations can effectively engage diverse and intergenerational teams.From his experience in solving business problems using research, Geoff has assisted organisations to identify new target markets and improve engagement levels with staff, donors and customers. As Account Director at McCrindle, Geoff regularly develops strategic recommendations that guide CEOs, business leaders, and principals to communicate the trends and shape the culture.Geoff integrates research statistics with visualised storytelling in his highly engaging presentations. He has presented to organisations across sectors including education, aged care, real estate, government and not-for-profit. As a gifted communicator and passionate researcher, his experience ranges from speaking to large audiences, board rooms briefings and executive-level strategic workshops. Geoff brings positivity, curiosity and strategic insights from the latest trends impacting Australia, and his presentations provide practical ways to respond to trends at an organisational and individual level.


Have any questions?You'll find answers here
Q : When and where is WSSBE 2018?

WSSBE 2018 is on Wednesday the 8th August from 9am to 4pm. The expo will be held in the Grand Pavilion at Rosehill Gardens.





Q : Can I just attend the expo and not the speaker sessions?

If you want to attend just the expo we have an Expo Only ticket which provides access to the expo for $19 (plus booking fees).




Q : What are my transport/parking options for getting to and from the event?

Rosehill Gardens is situated approximately 10 minutes from the Parramatta CBD with free parking is available at the venue. Rosehill train station is located on the T6 Carlingford line. For the latest public transport information please visit transportnsw.info. For more information on getting to Rosehill Gardens, please click here.

Q: What if I can no longer attend WSSBE?

All WSSBE tickets are non-refundable. The organisers reserve the right to cancel or change the event date, time, line up and venue as required. Alternative dates and times may be issued to ticket holders at the discretion and decision of the organisers.

Q: How can I become a presenter/sponsor/exhibitor?

For more details on presenting, sponsorship or exhibition opportunities, please contact our team on info@wssbe.com.au

Q: How can I contact the organiser with any questions?

If you have any questions about the expo, you can email us anytime at info@wssbe.com.au or call us on 02 9891 4107 on Mondays to Fridays between 9am and 5pm.

Q: I’m with the media, who should I contact?

If you would like to cover WSSBE in a media capacity, please contact our PR team, Freedom Agency on 0452 507 662 or email our PR representative Alexandra de Jong at alex@freedomagency.com.au.


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Rosehill GardensJames Ruse Drive, Rosehill NSW 2142
Rosehill Gardens James Ruse Drive, Rosehill NSW 2142

Western Sydney Small Business Expo


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